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Contemporary advertising, both commercial and social, appeals increasingly to religious symbolism as a rhetorical argument. Communicative as well as persuasive effectiveness of advertising depends indeed on the appropriate denotation and connotation of the iconography used in visual advertisements. Religious, and particularly Christian, symbolism is generally clear to the addressees in our culture...
The text is about modality from a linguistic point of view. The author takes a broad understanding of a modal category (modality indentified with communicative intention) and analyses the so called basic modal units: verbs and predicates, which together with an infinitive create a verbal construction. She examines a function of the mentioned expressions in the Code of Canon Law. Willing to accept...
The aim of this paper is to present the linguistic image of love derived from the wedding sermons published in the Internet. The idea of love is rarely defined in the analyzed texts and it is rarely presented in different aspects. Love is presented in the positive way by repeating the same, mostly conventionalized metaphors. What is more, the idea of love in the analyzed texts is stereotyped and schematic,...
In the essay “Ha(e)ndels passages” the slogans of the Poznań Philharmonic were analyzed. The research had two aims. The first goal was to verify whether the advertisings texts, inducing people to the participation in musical events, really differ from the typical commercial advertising. The second aim consisted in the examination if the language of the slogan determines its autonomy and peculiarity...
The present writer believes that in all languages the form of words depends on three main factors, not only on regular sound change and analogical development, but also on what he calls irregular sound change due to frequency. He has analysed a fragment of a poem by Mickiewicz and has found different reduced forms there, e. g. waść < wasza miłość, mości < miłościwy, mego < mojego, dość <...
Słowa, słowa... Czy je znasz? edited by Teresa Smółkowa (Kraków 2013), despite the fact that it has been recorded the male equivalents (eg. lack of forms jajcara, siecioholiczka, zasiłkowiczka, although there are jajcarz, siecioholik, zasiłkowicz). The authors proved the presence of such potential female names in the National Corpus of Polish and on the Internet using Google search. Of the 263 units...
The article discusses the problems associated with segmented into separate sentences the stream of spoken language. There are both: theoretical problems (what is utterance?, what are its boundaries?, what are the theoretical proposals for the segmentation of utterances?), and practical problems (where is the real border between the two utterances in spoken language?, what criteria of segmentation...
This article is about the translation as a process which changes the way of thinking in the other language, the one in which we translate. In order to make that text understandable for readers, the translator needs to make some changes in the original text, i.e. to manipulate with the language, so that the translation will transfer the same meaning and sense of the original one. Paraphrase is one...
This paper focuses on Indonesian and Polish idioms analysed from an inter-lingual standpoint, with particular emphasis on their image components. The research material comes from general and specialized (phraseological) dictionaries of both languages. The objective is to assign Polish translation equivalents to selected Indonesian idioms. As no text corpora or translation series are available for...
The aim of this thesis is the analysis and interpretation of selected phraseological innovations in the Małgorzata Musierowicz’s novel McDusia. The author elaborates on extended supplementary innovation and mixed paraphrasing and innovation of collocations, which are combined into two idioms. Analysis and interpretation of the selected types of phraseological innovations in the Małgorzata Musierowicz’s...
The research material comprises dictionaries of terms related to Catholicism, functioning on Polish websites. The aim of this lexicographical-nature study is the description of dictionary definitions, namely ways of defining meanings that appear in the online dictionaries collected. The author distinguishes 3 types of texts appearing in the section of the headword, in which a definition is traditionally...
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